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Mobile app · 2025

Driftless

A mobile app for ADHD — gentle reminders and habit-building designed to work with your brain, not against it.

Mobile appADHDHabitsHealth

Services

Product design · Mobile engineering · Brand

Category

Mobile app

Year

2025

The challenge

Generic reminder apps overwhelm people with ADHD — too many notifications, too much friction, too easy to abandon. The product needed to be forgiving, calm and genuinely sticky.

Our approach

We designed for the ADHD brain first: low-friction capture, flexible reminders, and habit loops that reward showing up rather than punishing a missed day. Soft, calm visual language throughout.

The outcome

A reminder-and-habit app that feels supportive instead of nagging — built to help people follow through without the guilt.

What we delivered

  • iOS & Android app
  • Habit & reminder engine
  • Brand & visual identity